Winning takes care of everything

March 27, 2013 § 1 Comment


This is a great and controversial ad by Nike. What I like about it is that Nike is not afraid of having a point of view. They could have played it safe and said, “Congratulations on retaining the number 1 spot.” Brands needs to have a point of view and that’s what makes them resonate. After all these years, Nike still acts like a challenger sports brand even though it is the number 1 brand in the world. Respect.

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