Khaya Dlanga's life on the "internets". All on one blog.

This is a great and controversial ad by Nike. What I like about it is that Nike is not afraid of having a point of view. They could have played it safe and said, “Congratulations on retaining the number 1 spot.” Brands needs to have a point of view and that’s what makes them resonate. After all these years, Nike still acts like a challenger sports brand even though it is the number 1 brand in the world. Respect.

Tagged: nike ad, no1 tiger woods nike, tiger woods, tiger woods nike ad, woods, world number 1

§ One Response to Winning takes care of everything

• Damon says:

  March 27, 2013 at 8:24 pm

  It may be a point of view, but it’s wrong. If winning took care of everything, how did he become sex crazed while holding #1 position in world golf?

  Reply

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