God Made a farmer: my favourite superbowl ad this year

February 4, 2013 § 2 Comments

The reason I like this ad is because it has no pretenses. There are no fancy special effects, no big budget TV shoot, no sound effects to jazz the ad up and make it fee huge. It’s got that straight-shooter-tell-itlike-it-is-nothing-fancy farmer quality about it. There is also something really brave about using “God” in ad these days, especially from our cynical industry. The copy is simple. The voice is perfect. The voice over sounds likes an American farmer even though I don’t know what a typical American farmer sounds like, but now I’m pretty sure he sounds like this.

Sincere advertising that doesn’t seem to try too hard is difficult to pull off.

Well played Dogde. Well played.

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§ 2 Responses to God Made a farmer: my favourite superbowl ad this year

  • klngcaba says:

    Reblogged this on klngcaba and commented:
    This is a great ad. Gets you to listen because it speaks truth

  • I wish we had some of this can do, instead of the gimme culture that affects everything from parents who owe one school R4million in school fees in a fee paying school, to those who are so blinded by hate they who will never have a farm, or who have never been a farmer and dont understand how much hard work being a farmer is, complain about land, forgetting that we all need food, and without farmers, there is no food. I did not notice any workers in the advert.

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