One of the greatest pieces of copy ever
October 15, 2012 § 7 Comments
Sometimes all you need to do to write a great ad is to take the exact words from the brief or client brochure. Ok, myabe it’s rare but it happened once.
Back in 1970, copywriter Mike Coughlan, from the London ad agency Cramer Saatchi, wrote this ad (art directed by John Hegarty). He just took sterile copy from a government hygiene leaflet, made it conversational, and added the last line.